Established in 2016, Cadillac House was among the first luxury automotive brand experience centers in the world. Designed to be a physical manifestation of the brand’s culture, this 12,000-square-foot center provided a diverse range of events, vehicle exhibitions and collaborative partnerships with pioneering organizations in art, fashion, design and music. Targeting New York’s young, creative tastemakers, Cadillac House helped to redefine this iconic American luxury brand with a younger, influential audience.