A 120-year-old iconic American luxury brand, Cadillac is moving all-electric, and needed to showcase its vision and new all-electric LYRIQ to key audiences. The Cadillac ELECTRIQ Theater melded art and breakthrough creative technology to tell a bold, inspiring brand story that forged an emotional connection with consumers & produced the most dramatic collective brand lifts in recent Cadillac experiential history.

The ELECTRIQ Theater traveled to the 2022 Miami Open, PGA Championship, US Open and the North American International Auto Show .